Ben McLemore, Sheldon McClellan

Ben McLemore’s family struggles as Adidas profits off new jerseys he’ll model

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Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.

And, well …

Camo, zubaz, sleeves.

It’s not exactly pretty.

But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.

It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.

Which is timely, really.

The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.

In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.

Now read this story about Ben McLemore from Eric Prisbell of USA Today.

Do it.

I’ll wait.

You finished?

McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.

For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?

From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.

But his family needs more. They deserve more.

They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.

You can find Rob on twitter @RobDauster.

Arizona lands first commitment in 2017 class

Alex Barcello (Jon Lopez/Nike)
(Jon Lopez/Nike)
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Arizona landed their first commitment in the Class of 2017 on Friday night as point guard Alex Barcello pledged to Sean Miller and the Wildcats.

Barcello is a 6-foot-2 point guard from Tempe who plays his high school ball for Corona del Sol. He committed to the Wildcats on an official visit to the Tucson campus.

Barcello is a borderline top 100 prospect who sits at No. 123 in the Rivals top 150. He’s known for his ability to shoot, and he’s more of a combo-guard — i.e. shoot-first — than a point guard at times, but he’s a nice pickup and projects as a solid four-year player for the Wildcats.

Virginia, Indiana, Stanford and Butler were the other four schools on Barcello’s list.

Duke lands first commitment in 2017 class

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Alex O’Connell knew exactly where he wanted to play his college ball, which is why, just two days after picking up an offer from Coach K and the Blue Devils, he became Duke’s first recruit in the Class of 2017.

O’Connell announced the on twitter on Friday afternoon:

O’Connell is a four-star prospect from Georgia that had a terrific summer, going from being a borderline top 75 prospect to a player that caught the interest of Duke, who, along with Kentucky, sit atop the college recruiting hierarchy. He’s an explosively athletic and lanky 6-foot-6 wing with three-point range on his jumper. He needs to add some weight and some strength — he’s listed as a crisp 175 pounds — but he has the tools, and the swagger, to develop into a very effective player in the ACC.

Is he a one-and-done prospect?

Probably not. In fact, since 2010, Duke has landed just two players that were rated lower than O’Connell: Antonio Vrankovic and Jack White. If you know who both of them are, you’re probably either Jon Scheyer or lying.

But what O’Connell is is a kid who put in the work to get better this past year and who has the skill set, the physical tools and work ethic to continue to improve. He may not be on Grayson Allen’s trajectory, but O’Connell has the makings of being an impact player for the Blue Devils for three or four years.

Alex O'Connell (Jon Lopez/Nike)
Alex O’Connell (Jon Lopez/Nike)

Shaka Smart lands contract extension at Texas

Texas head coach Shaka Smart instructs his team in the first half of an NCAA college basketball game against Baylor on Monday, Feb. 1, 2016, in Waco, Texas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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Shaka Smart has already landed himself a contract extension at Texas.

The school, according to the Austin American-Statesman, has given Shaka a one-year extension — through the 2022-23 season — and bumped his salary up to a cool $3 million, a raise of $100,000 annually.

Smart’s Longhorns went 20-13 last season and lost on a half court buzzer beater from Northern Iowa’s Paul Jespersen. It will be tough for Smart to match the success that he had last season, specifically because he lost senior point guard Isaiah Taylor to the professional ranks.

That said, the former VCU head man has been reeling in quite a bit of talent from the state of Texas — namely, Andrew Jones and Jarrett Allen — and is not all that far from turning the Longhorns back into a relevant member of the Big 12 title race.

Arizona and Texas headline Lone Star Shootout

PROVIDENCE, RI - MARCH 17:  Head coach Sean Miller of the Arizona Wildcats reacts in the first half against the Wichita State Shockers during the first round of the 2016 NCAA Men's Basketball Tournament at Dunkin' Donuts Center on March 17, 2016 in Providence, Rhode Island.  (Photo by Jim Rogash/Getty Images)
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Another marquee, early season event is on the books for the college basketball season as four potential tournament teams will be squaring off at the Toyota Center in Houston on Dec. 17th.

The highlight of the double-header, which has been dubbed the Lone Star Shootout, will probably end up being Arizona vs. Texas A&M. The Wildcats are a Pac-12 contender and a borderline top 10 team as we enter the season, and while the Aggies will have work to do replacing the seniors they lost off of last season’s roster, they’re a borderline top 25 team.

The other matchup will feature a pair of former Southwest Conference rivals facing off in Texas and Arkansas. Texas will be talented but young while Arkansas may actually have the best player on the floor in Moses Kingsley. What will make this matchup interesting is that both Mike Anderson and Shaka Smart are known for being coaches that prefer a full court pressing system.

“We are extremely excited about the opportunity to play in front of our fans at the Toyota Center in Houston,” Texas head coach Shaka Smart said in a statement. “It is one of the most important areas in this state as it relates to our recruiting and fan base.

Five-star 2017 guard Lonnie Walker cuts list to five schools

Men's U18 trials head shots and team photo on 6.15.16
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Five-star shooting guard Lonnie Walker is coming off of a very good summer as he trimmed his list to five schools on Thursday night.

The 6-foot-4 native of Reading, Pennsylvania is still considering Arizona, Kentucky, Miami, Syracuse and Villanova, he announced on Twitter.

Regarded as the No. 26 overall prospect in the Class of 2017, Walker played with Team Final in the Nike EYBL this spring and summer as he averaged 16.6 points, 4.7 rebounds and 3.0 assists per game. Walker shot 45 percent from the field, 39 percent from three-point range and 72 percent from the free-throw line.

An efficient scorer who is learning to drive with both hands, Walker is very talented and the type of guard who might also be able to handle a bit as well.