Ben McLemore, Sheldon McClellan

Ben McLemore’s family struggles as Adidas profits off new jerseys he’ll model

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Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.

And, well …

Camo, zubaz, sleeves.

It’s not exactly pretty.

But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.

It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.

Which is timely, really.

The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.

In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.

Now read this story about Ben McLemore from Eric Prisbell of USA Today.

Do it.

I’ll wait.

You finished?

McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.

For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?

From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.

But his family needs more. They deserve more.

They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.

You can find Rob on twitter @RobDauster.

POSTERIZED: Texas A&M-CC with an off-the-backboard dunk

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This is pretty nice from Texas A&M-Corpus Christi, who has made a habit out of getting themselves on the highlight reel.

Here’s another angle of the dunk:

UNLV’s Stephen Zimmerman out with a knee injury

UNLV forward Stephen Zimmerman Jr. shoots against San Diego State during an NCAA college basketball game Saturday, Jan. 30, 2016, in Las Vegas. (L.E. Baskow/Las Vegas Sun via AP)
(L.E. Baskow/Las Vegas Sun via AP)
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The injury Stephen Zimmerman suffered on Saturday will keep the star UNLV freshman out for at least a week, a source told NBC Sports.

The injury is not thought to be serious, however. Zimmerman may be kept out for longer as a precaution, but that’s a result of the Runnin’ Rebels being in a situation where the rest of their regular season is relatively meaningless.

They’re not getting an at-large bid to the NCAA tournament regardless of how they finish out league play. With back-up center Ben Carter out with a torn ACL, it’s more important to make sure that Zimmerman, who is averaging 10.6 points and 9.1 boards this season, is totally healthy for the Mountain West tournament.

That tournament, mind you, will be played at UNLV’s Thomas & Mack Center.

So the Runnin’ Rebels, regardless of how poor they’ve played this season, will always have a chance to land an automatic bid.

Anyway, the more interesting aspect of this story is how Zimmerman injured the knee. It was a completely avoidable play that came after the whistle, but I’m not sure it was what you would call a “dirty play”. You tell me: