Ben McLemore, Sheldon McClellan

Ben McLemore’s family struggles as Adidas profits off new jerseys he’ll model


Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.

And, well …

Camo, zubaz, sleeves.

It’s not exactly pretty.

But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.

It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.

Which is timely, really.

The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.

In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.

Now read this story about Ben McLemore from Eric Prisbell of USA Today.

Do it.

I’ll wait.

You finished?

McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.

For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?

From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.

But his family needs more. They deserve more.

They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.

You can find Rob on twitter @RobDauster.

Jalen Coleman-Lands cleared to practice

INDIANAPOLIS, IN - MARCH 10: Jarrod Uthoff #20 of the Iowa Hawkeyes defends against Jalen Coleman-Lands #5 of the Illinois Fighting Illini in the second round of the Big Ten Basketball Tournament at Bankers Life Fieldhouse on March 10, 2016 in Indianapolis, Indiana. (Photo by Joe Robbins/Getty Images)
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When Illinois takes on Southeast Missouri State in the opener of the 2016-17 season, the Fighting Illini should have it’s starting backcourt out on the floor.

According to Jon Rothstein, Jalen Coleman-Lands has been cleared for all basketball activities. The sophomore two-guard has been recovering from a broken bone in his right hand.

The 6-foot-3 guard averaged 10.3 points per game, while shooting 42 percent from three, as a freshman. He, along with Malcolm Hill and Michael Thorne Jr., is one of three returning players who averaged double figures last season.

Coleman-Lands will team up with Tracy Abrams, a point guard who was granted a sixth year of eligibility after missing the past two seasons due to injuries.

This could prove to be a make-or-break year for John Groce, who enters his fifth season at the helm. He guided the Illini to an NCAA Tournament in his first season, but hasn’t been back since.

The key for the Illini is health. Abrams gives them experience and leadership, but it won’t be a surprise if there’s some rust in his game after spending the past two seasons on the sideline. Having a healthy Coleman-Lands will help stabilize the backcourt, while Hill, an all-conference caliber forward, and Thorne anchor the frontcourt.

NBC Sports projected Illinois to finish eighth in the Big Ten this season.

Curtis Jones jumps over Tom Crean

Tom Crean
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Indiana held its annual Hoosier Hysteria on Saturday night.

One of the highlights from the team’s dunk contest was when freshman guard Curtis Jones jumped over Indiana head coach Tom Crean.

This isn’t the first time we’ve seen a newcomer us his coach as a dunk contest prop. Last week, Rawle Alkins cleared Arizona head coach Sean Miller en route to a reverse jam.

Like Alkins, Jones was a sought-after scorer. The 6-foot-4 two-guard was rated No. 69 overall in the Class of 2016 by Rivals. He picked Indiana over offers from Cal, Cincinnati, Georgetown and more than a dozen other high-major programs.

WATCH: Edmond Sumner take off from the foul line

CINCINNATI, OH - FEBRUARY 03:  Edmond Sumner #4 of the Xavier Musketeers dunks the ball during the game against the St. John's Red Storm at Cintas Center on February 3, 2016 in Cincinnati, Ohio.  (Photo by Andy Lyons/Getty Images)
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Edmond Sumner is a big reason why Xavier is likely going to be a preseason top-10 team.

On Saturday night, during Musketeer Madness, Sumner won the team’s dunk contest when he took off from the foul line.

Sumner defeated freshmen Tyrique Jones and Quentin Goodin. J.P. Macura, the reigning Big East Sixth Man of the Year, took home the honors last year.

The 6-foot-6 redshirt sophomore is coming off a debut season in which he averaged 11.0 points, 3.4 rebounds and 3.6 assists per game.

WATCH: Duke goes crazy for Chase Jeter’s bottle flip

PROVIDENCE, RI - MARCH 17:  Chase Jeter #2 of the Duke Blue Devils looks on in the second half against the North Carolina-Wilmington Seahawks during the first round of the 2016 NCAA Men's Basketball Tournament at Dunkin' Donuts Center on March 17, 2016 in Providence, Rhode Island.  (Photo by Maddie Meyer/Getty Images)

The bottle flip has become an international sensation in recent months.

It’s as simple as it sounds: flipping a water bottle in the air, attempting to have it land upright.

Duke sophomore forward Chase Jeter, in front of 9,300-plus fans, successfully pulled off the bottle flip on Saturday night at Duke’s Craziness.

Jeter, the 6-foot-10, played in a reserve role as a freshman, averaging 1.9 points and 1.9 rebounds per game last season. He will be part of a loaded frontline that includes heralded freshmen Harry Giles and Marques Bolden, as well as redshirt senior Amile Jefferson, who returns to the lineup following a foot injury.

Auburn to honor Charles Barkley with a statue

HOUSTON, TEXAS - APRIL 04:  Former NBA player and commentator Charles Barkley looks on prior to the 2016 NCAA Men's Final Four National Championship game between the Villanova Wildcats and the North Carolina Tar Heels at NRG Stadium on April 4, 2016 in Houston, Texas.  (Photo by Scott Halleran/Getty Images)
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The greatest player in Auburn program history will honored with a statue outside of the team’s home arena.

The university announced that Charles Barkley, the Naismith Memorial Basketball Hall of Famer, will be the fourth athlete to be given a statue, joining Heisman Trophy winners Bo Jackson, Pat Sullivan and Cam Newton.

“It just means a great deal to me,” Barkley said in a statement. “Being a kid from Alabama, going to Auburn. I think everybody knows what Auburn means to me. It’s going to be pretty cool.”

Barkley, currently working as an analyst for TNT, was the SEC Player of the Year in 1984, as well as a second team All-American. He averaged 14.1 points and 9.6 rebounds per game in 84 appearances for the Tigers.

His number 34 is retired at Auburn.