Barack Obama, John Calipari

John Calipari: the charitable villain?

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Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.

And it’s simple, really: marketing.

Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.

What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:

Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.

John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.

[…]

With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.

Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.

“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”

Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.

“Tweet it,” he says.

That’s all it takes.

Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.

It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.

But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.

Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.

If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.

But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.

And that’s a point that simply cannot be glossed over.

Rob Dauster is the editor of the college basketball website Ballin’ is a Habit. You can find him on twitter @robdauster.

VIDEO: Arizona commit Terrance Ferguson throws down under-the-legs dunk after making 3-pointer

"CHARLOTTE, NC - JULY 9: Terrance Ferguson during the 2015 Under Armour All-America Basketball Camp on July 9, 2015 at Queens College in Charlotte, NC. (Photo by Ned Dishman/Under Armour)"
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Arizona commit Terrance Ferguson has been known as one of the best dunkers in the country for the last few years. So you knew the 6-foot-6 wing was going to attempt the latest internet dunk craze that’s been going around.

Some call it the, “5-point play” in which the dunker makes a 3-pointer and immediately sprints following the shot release to catch the make for an under-the-legs dunk.

It’s as tough as it sounds and Ferguson makes it look easy.

VIDEO: Manute Bol’s 6’11” son Bol Bol throws down in-game under-the-legs dunk

McPherson's Jacob Loecker attempts to steal the ball form Shawnee Mission-Bishop Miege's Bol Bol during the first quarter of the boys' Class 4A Division I state championship basketball game Saturday, March 12, 2016, in Salina, Kan. (Travis Morrise/The Hutchinson News via AP)
(Travis Morrise/The Hutchinson News via AP)
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Bol Bol is the son of former NBA center Manute Bol, and the younger Bol is earning quite a bit of attention himself as a five-star prospect in the Class of 2018.

The 6-foot-11 Bol showed off some of his freakish coordination and athleticism on Friday night, by ripping a steal and taking it coast-to-coast for an under-the-legs dunk in the middle of a game at the Jayhawk Invitational.

Bol will be one of the players to watch this spring as he plays with KC Run GMC.

Iowa State guard Naz Mitrou-Long gets hardship waiver to play additional year

Iowa State guard Nazareth Mitrou-Long defends Buffalo guard Jarryn Skeete during the second half of an NCAA college basketball game, Monday, Dec. 7, 2015, in Ames, Iowa. Iowa State won 84-63. (AP Photo/Justin Hayworth)
(AP Photo/Justin Hayworth)
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Iowa State got a boost to its roster for next season as senior guard Naz Mitrou-Long has been granted a hardship waiver by the Big 12 conference.

“Everything happens for a reason and although it hurt to not be able to play for a group of guys I loved last year, my body needed time to recover and that time off allowed me to feel the best I’ve felt since my freshman year,” Mitrou-Long said in the release. “I’m glad I’ll be able to play for the best fans in the country and represent the name on the front of my jersey, Iowa State, one more year. Words can’t describe this feeling. Cyclone Nation, be ready for a special year.”

The 6-foot-4 Long played in eight games last season for Iowa State as he averaged 12 points per game. He missed the rest of the season to deal with pain in his surgically repaired hips. Mitrou-Long has been a very effective three-point shooter during his career at Iowa State and he should be a nice option to have for next season if he’s healthy.

CIAA will stay in North Carolina despite state’s LGBT law

Protesters rally against House Bill 2 in Raleigh, N.C.,  Monday, April 25, 2016. While demonstrations circled North Carolina's statehouse on Monday, for and against a Republican-backed law curtailing protections for LGBT people and limiting public bathroom access for transgender people, House Democrats filed a repeal bill that stands little chance of passing. (Chuck Liddy/The News & Observer via AP) MANDATORY CREDIT
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CHARLOTTE, N.C. (AP) The Central Intercollegiate Athletic Association says it won’t move its headquarters, its basketball tournament or other conference championships from North Carolina, despite the state’s controversial new LGBT law.

The CIAA said in a statement Thursday that it will instead partner with the NCAA to educate its members on lesbian, gay, bisexual and transgender issues as it does on other issues, like graduation rates and concussion management.

The Charlotte Observer reports that the CIAA, the oldest African-American sports conference in the U.S., has hosted its annual basketball tournament in Charlotte since 2006 and announced it was moving its headquarters to Charlotte from Virginia in 2015.

The CIAA said Thursday that it will continue to “monitor the issues,” as it has since House Bill 2 passed.

 

VIDEOS: Stephen Curry personally invites athletes to his select camp

Golden State Warriors guard Stephen Curry, left, holds the championship trophy and Andre Iguodala holds the series MVP trophy as they celebrate winning the NBA Finals against the Cleveland Cavaliers in Cleveland, Wednesday, June 17, 2015. The Warriors defeated the Cavaliers 105-97 to win the best-of-seven game series 4-2. (AP Photo/Paul Sancya)
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As he did last year, the NBA’s MVP is sending out personal invites to Under Armour’s SC30 Select Camp for some of the best high school and college point guards in the country.

It’s a pretty cool thing for the kids. Can you imagine how you would feel as a high school junior getting a personalized invitation to a camp from Stephen Curry himself?