Gonzaga Bulldogs head coach Mark Few calls out a play during their NCAA West Coast Conference Basketball Championship final against the Saint Mary's Gaels in Las Vegas

Can Gonzaga finally live up to being…Gonzaga?

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Today, the good dudes at CBSSports.com unveiled their preseason lists of Final Four/national title favorites, players of the year, coaches of the year and conference champions.

For the most part, the lists leave little to truly debate. The overall team talent pool is down this season, and that leaves the best teams to truly rise to the top.

One of those teams is Gonzaga. Jeff Goodman and Matt Norlander picked the Bulldogs to make the Final Four this season, which would be there first in school history.

To me, this is a cycle. Every year (or every few years) Gonzaga has a team that people say is a “Final Four-caliber team”. Then every year that team plays average against their non-conference schedule or plays a lackluster slate. They then proceed to lose to a few in-conference games to a St. Mary’s/San Francisco/Portland. They may win the West Coast Conference tournament, but their RPI is never high enough and they end the season with a 5-though-9 seed and at-best a Sweet 16 exit.

My point is, since 1999 and the days of Matt Santangelo and that magical Elite Eight run, the Zags have had one of the most solid “mid-major” programs in the history of the phrase. They’re an enviable program.

But they’re still not the “Gonzaga” everyone expects to see year-in and year-out.

See, there’s always a trail that leads back to Gonzaga when pundits and publications label mid-major teams. Quick, what’s the first team when you think of the term “mid-major”? Probably Gonzaga. Because they’re the benchmark.

When VCU and Butler both made their Final Four runs in 2011 and 2012, they were compared, however loosely, to Gonzaga. As far back as the Antonio Gates-led Kent State team that made the Elite Eight in 2002, the Bulldogs were looked upon as the standard — at the time just three years removed from Dan Munson’s Elite Eight squad — and the Golden Flashes heard the “this is a Gonzaga-like run” lines.

That’s a compliment to the program. Gonzaga, since the turn of the century, has been viewed as the alpha dog when it comes to mid-major consistency. So much so that the Bulldogs are no longer considered a “mid-major” program by traditional standards. They don’t play a mid-major non-conference schedule. They recruit nationally and internationally and along with Syracuse, make the best use of their geographic location by grabbing a ton of top-tier Canadian talent. They have the advantage of not having to compete every fall with a football program. The fan-base is concentrated, but rabid. The McCarthey Athletic Center, better known as “The Kennel”, is widely viewed as one of the best home-court advantages in all of college basketball.

But in order to fully break away from that mid-major tag, the Zags have to make a final big splash. They have to make a Final Four.

For a team that does as well as the Bulldogs do recruiting — they’ve had six players in the NBA since 2002, not to mention it’s the alma mater of John Stockton  — and in a conference that routinely provides enough tests to prepare them for the rigors of the college basketball postseason as the WCC does, Gonzaga, to a degree, has underachieved on a national scale.

Fan-bases can deny it all they want, but the term “mid-major” isn’t exactly a compliment. And in all truthfulness, the Bulldogs shouldn’t be viewed as a mid-major team anymore. But the only way to do that, even after all they’ve accomplished, is to be one of the last four teams standing in late March or early April.

That’s not to say that the Zags are a failure. No program with 10 conference tournament titles, 12 regular season conference championships, five Sweet Sixteens and an Elite Eight appearance, all in the last 13 seasons, can be called a failure. Mark Few has stated that he’s totally happy and content in Spokane and there’s no reason to think he won’t cap his coaching career there. Few and Gonzaga are seemingly a perfect fit for the long haul.

But sooner or later, the Zags are going to need to make a Final Four if they want to live up to that national hype that they receive on a yearly basis. Not for respect, respect is already there. But to be Gonzaga. The same Gonzaga that every year gets it’s lion’s share of the hype it’s expected to live up to.

David Harten is the editor of The Backboard Chronicles. You can follow him on Twitter at @David_Harten.

NEW PODCAST: Indiana, Cal, troublesome trends and a weekend preview

California's Jabari Bird celebrates a score against Oregon in the first half of an NCAA college basketball game Thursday, Feb. 11, 2016, in Berkeley, Calif. (AP Photo/Ben Margot)
AP Photo/Ben Margot
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The gang is back together again for another episode of the NBCSports.com College Basketball Talk Podcast, with Rob Dauster hosting and Raphielle Johnson and Scott Phillips joining him. Today’s episode touched on big wins picked up Thursday night by California and Indiana, discussing the performances of those teams and also touching on their prospects down the line.

Also discussed were the recent performances of Iowa State, Providence and Texas A&M (which are you more worried about?), and some of the top games on this weekend’s schedule headlined by Kansas visiting Oklahoma. And if you’re a fan of seafood, you may take umbrage with some of Rob’s comments at the beginning of the podcast.

As always, you can subscribe to the podcast on either iTunes or Stitcher, and there’s also a link to listen to this podcast below. Thanks for listening.

PREGAME SHOOTAROUND: Key contests in Atlantic 10, Pac-12

Arizona head coach Sean Miller talks with guard Allonzo Trier (11) during the second half of an NCAA college basketball game against Northwestern State in Tucson, Ariz., Sunday, Nov. 22, 2015. (Mamta Popat/Arizona Daily Star via AP)  ALL LOCAL TELEVISION OUT; PAC-12 OUT; MANDATORY CREDIT; GREEN VALLEY NEWS OUT
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GAME OF THE NIGHT: UCLA at No. 17 Arizona, 9:00 p.m.
The Bruins and Wildcats have already met once this season, with a Bryce Alford three-pointer giving UCLA an 87-84 win. But UCLA has continued to struggle with consistency since then, and the chance at payback should serve as a motivating factor for Arizona. Sean Miller’s team welcomed back Allonzo Trier in Saturday’s win at Washington, and in forward Ryan Anderson they have one of the conference’s best players. The “rivalry” aspect of this game should make it a good one, as UCLA tends to show up for big-name opponents, but it could also be another major blow to the Bruins’ fleeting hopes of getting back to the NCAA tournament.

THIS ONE’S GOOD, TOO: No. 19 Dayton at Rhode Island, 7:00 p.m.
The Rams have struggled with injuries all season, most recently dealing with Jarvis Garrett’s broken jaw and Kuran Iverson’s concussion. Garrett’s back on the floor, playing with a face mask that appears to be inspired by Hannibal Lecter, and it’s that team toughness that makes URI a serious threat to first-place Dayton at the Ryan Center (Iverson’s been medically cleared but remains a game-time decision). Charles Cooke has been outstanding for the Flyers this season, and Dayton’s depth makes them a tough matchup for any team much less one as banged up as URI.

FIVE THINGS TO WATCH FOR

1. As a result of No. 11 Oregon’s loss at Cal last night, No. 23 USC finds itself tied in the loss column atop the Pac-12 standings heading into their game at Arizona State (8:00 p.m.). Outside of keeping opponents off the offensive glass the Sun Devils have had issues defensively in conference play, and with the Trojans’ many scoring options led by guards Jordan McLaughlin and Julian Jacobs this will be a tough matchup for the home team.

2. Monmouth looks to maintain its lead atop the MAAC standings, as they visit Rider (9:00 p.m.). The Broncs haven’t been the conference contender many envisioned them being when the season began but they’re still dangerous, with players such as guard Teddy Okereafor capable of giving opponents fits. Justin Robinson, who’s been excellent at the point all season long, leads the way for a Monmouth team that still has hopes of earning an at-large bid should they need it.

3. Having lost to Yale last weekend, Columbia’s in a position where they need to hold serve ahead of the rematch in New York City March 5. That makes games like tonight’s against Penn (7:00 p.m.) that much more important for Kyle Smith’s Lions, who have done a good job of turning opponents over in league play (22.8 TO%). Penn’s had issues taking care of the basketball, and that combined with Columbia’s tandem of Maodo Lo and Alex Rosenberg could prove to be the difference at Levien Gym.

4. Two teams looking to make a push in the MAC East race meet in Buffalo, as the Bulls host Ohio (7:00 p.m.). Nate Oats’ team had its four-game win streak snapped by Toledo, with the Rockets beating Buffalo by two Wednesday night. They’ll look to rebound with a defense that has been the best in the MAC in conference play (tops in defensive efficiency and effective field goal percentage), but they have to take care of the basketball in order to do so.

5. Grand Canyon, which can’t play in the NCAA tournament as they’re still in the Division I transition process, looks to remain a game behind New Mexico State in the WAC standings. Dan Majerle’s Antelopes visit Seattle (10:00 p.m.), which handed GCU its first conference loss 13 days ago. GCU shot just 6-for-23 from three in that game, which they led by ten late in the first half. If Seattle is to win they’ll need to slow down the tandem of sophomore Joshua Braun and senior Grandy Glaze, who combine to average 31.5 points and 13.6 rebounds per game.