Harrison Twins

Under Armour isn’t the only factor in the Harrison Twins’ decision, but it’s a big one


Likely the most closely followed recruitment of the 2013 class will come to an end Thursday, when Aaron and Andrew Harrison, “The Harrison Twins,” will reveal the school to which they will pledge their names.

It’s down to Kentucky and Maryland, one option the defending national champion and the undisputed recruiting heavyweight champion of the nation, John Calipari, against Maryland, coach Mark Turgeon, and one other big factor in this decision: Under Armour.

The Under Armour affiliation, shared by Maryland and the Harrison Twins’ AAU team, the Houston Defenders, has been the conversation piece du jour since news broke that a commitment would be coming Thursday.

But why? Are there really no other factors? Of course not.

Much of the conversation has omitted a few key points:

The twins, from Texas, have close ties to Turgeon, who previously coached at Texas A&M. The twins’ father, Aaron Sr., is from Baltimore and family members still live in the area.

Harrison Sr. is also close friends with Maryland assistant Bino Ranson, who has been integral in the twins’ recruitment. Shaquille Cleare, a 6-9, 285-pound freshman at Maryland, played alongside the twins with the Houston Defenders.

So why the focus on Under Armour? Without a doubt, it’s the appealing part of the conversation, it goes beyond the realm of “traditional” relationship-based recruiting and into something that, on the surface, feels like a different kind of recruiting.

But it’s nothing new. We seem to have just had this conversation in the spring, when Shabazz Muhammad committed to UCLA, a team that shares the adidas logo with Muhammad’s AAU team, Dream Vision.

The reason that this recruitment, in particular, should be so interesting is not because it could involve the politics of basketball shoe companies, but because of which shoe company it involves.

The basketball shoe market in the United States is nearly a Nike monopoly. According to Forbes, Nike owns 92% of the market share, followed by adidas with 5%, Reebok (owned by adidas) with 2%, and Fila, And1, and Under Armour sharing less than 1% combined.

The real point is that Under Armour’s focus on grassroots, evident in anything from their influence on the AAU scene to the tone and style of their recent marketing campaigns, takes a big step toward success if the Harrison Twins commit to Maryland on Thursday.

Here would be a company, headed by Kevin Plank, that made a commitment to grassroots basketball and got its first big, consistent brand loyalty shift from the AAU scene to college.

Phil Knight took Nike and used local school Oregon as its flagship. Under Armour is now trying to do the same with Maryland.

As the numbers show, it has a long way to go to crack into Nike’s share of the shoe market, but a pledge from the Harrison Twins would be a big victory for Plank & Co. Thursday night.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Marcus Paige, Joel Berry lead No. 9 North Carolina past No. 2 Maryland

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CHAPEL HILL, N.C. — He’s back.

For the first time this season — and for the first time in more than a year that he hasn’t been hampered with some kind of foot or ankle injury — Marcus Paige donned a North Carolina jersey, and it didn’t take him long to find the form that made him the NBCSports.com Preseason National Player of the Year.

On the first Tar Heel possession, Paige came off of a ball-screen, drove the lane and found Kennedy Meeks at the rim for a layup. Not 30 seconds later, he came off of a down screen and buried a three. Paige would finish with 20 points and five assists as No. 9 North Carolina put together a fairly resounding win over No. 2 Maryland in the Dean Dome on Tuesday night, winning 89-81.

Paige finished 7-for-12 from the floor and 4-for-5 from beyond the arc, hitting a number of threes in the second half that helped hold off a Maryland push sparked by their own all-american point guard, Melo Trimble.

Trimble was erratic early on, committing three turnovers in the first six minutes and eight on the night, but it was his play at the end of the first half and early second half that kept North Carolina from blowing their doors. At one point, Maryland was down 32-19 and in danger of getting run out of Tobacco Road.

In total, Trimble finished with 23 points and 12 assists, hitting four big threes during that stretch. He either scored or assisted on 11 of Maryland’s first 12 second half field goals.

As good as Paige was, the bigger story may actually be Joel Berry II. He took two dumb threes in the first half — which played a role in Maryland being able to make this a game — and he missed a few free throws late, but overall he was terrific. He finished with 14 points and five assists, making 3-of-5 threes and turning the ball over just twice. He’s clearly beat Nate Britt out at the point guard spot, and his ability to take pressure off of Paige as a secondary ball-handler and playmaker is huge.

(More to come from Chapel Hill…)

VIDEO: Melo Trimble drops Nate Britt with a crossover

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North Carolina is hosting No. 2 Maryland in a heated contest in the ACC/Big Ten Challenge. Terps sophomore guard Melo Trimble is playing very well and part of his performance was dropping North Carolina’s Nate Britt with a crossover in the second half.

(H/T: The Cauldron)