Under Armour isn’t the only factor in the Harrison Twins’ decision, but it’s a big one

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Likely the most closely followed recruitment of the 2013 class will come to an end Thursday, when Aaron and Andrew Harrison, “The Harrison Twins,” will reveal the school to which they will pledge their names.

It’s down to Kentucky and Maryland, one option the defending national champion and the undisputed recruiting heavyweight champion of the nation, John Calipari, against Maryland, coach Mark Turgeon, and one other big factor in this decision: Under Armour.

The Under Armour affiliation, shared by Maryland and the Harrison Twins’ AAU team, the Houston Defenders, has been the conversation piece du jour since news broke that a commitment would be coming Thursday.

But why? Are there really no other factors? Of course not.

Much of the conversation has omitted a few key points:

The twins, from Texas, have close ties to Turgeon, who previously coached at Texas A&M. The twins’ father, Aaron Sr., is from Baltimore and family members still live in the area.

Harrison Sr. is also close friends with Maryland assistant Bino Ranson, who has been integral in the twins’ recruitment. Shaquille Cleare, a 6-9, 285-pound freshman at Maryland, played alongside the twins with the Houston Defenders.

So why the focus on Under Armour? Without a doubt, it’s the appealing part of the conversation, it goes beyond the realm of “traditional” relationship-based recruiting and into something that, on the surface, feels like a different kind of recruiting.

But it’s nothing new. We seem to have just had this conversation in the spring, when Shabazz Muhammad committed to UCLA, a team that shares the adidas logo with Muhammad’s AAU team, Dream Vision.

The reason that this recruitment, in particular, should be so interesting is not because it could involve the politics of basketball shoe companies, but because of which shoe company it involves.

The basketball shoe market in the United States is nearly a Nike monopoly. According to Forbes, Nike owns 92% of the market share, followed by adidas with 5%, Reebok (owned by adidas) with 2%, and Fila, And1, and Under Armour sharing less than 1% combined.

The real point is that Under Armour’s focus on grassroots, evident in anything from their influence on the AAU scene to the tone and style of their recent marketing campaigns, takes a big step toward success if the Harrison Twins commit to Maryland on Thursday.

Here would be a company, headed by Kevin Plank, that made a commitment to grassroots basketball and got its first big, consistent brand loyalty shift from the AAU scene to college.

Phil Knight took Nike and used local school Oregon as its flagship. Under Armour is now trying to do the same with Maryland.

As the numbers show, it has a long way to go to crack into Nike’s share of the shoe market, but a pledge from the Harrison Twins would be a big victory for Plank & Co. Thursday night.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Syracuse’s Tyus Battle to test NBA draft waters

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Syracuse announced on Friday afternoon that sophomore guard Tyus Battle will be declaring for the NBA draft without signing with an agent, giving him until the NCAA’s May 30th deadline to withdraw from contention and return to school.

Battle averaged 19.2 points as a sophomore for the Orange, who made a surprising run to the Sweet 16 of the NCAA tournament.

He is a projected late-first round or early-second round pick given his size, shooting ability and skill with the ball in his hands.

Losing Battle would be a massive blow to a Syracuse team that is already going to be without Matthew Moyer, who transferred out of the program, and Dareus Bazley, who is heading to the G League instead of enrolling in college.

Maryland’s Kevin Huerter declares for NBA draft, won’t hire agent

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Maryland wing Kevin Huerter announced on Friday afternoon that he will be declaring for the NBA draft without hiring an agent, giving him the option of returning to school by May 30th.

“This will be a great experience for Kevin to get honest feedback from NBA teams and executives,” said head coach Mark Turgeon. “Taking advantage of this opportunity will allow Kevin and his family to make an informed decision about his future.”

Huerter is a 6-foot-7 wing known for his ability to shoot from the perimeter. He averaged 14.8 points and shot 42 percent from three as a sophomore.

He is also the third player from Maryland to declare for the 2018 NBA Draft. Justin Jackson, a borderline first round pick who missed time last season with a shoulder injury, has signed with an agent while Bruno Fernando is testing the waters. Maryland, who has an excellent recruiting class coming in, will be a preseason top 20 team if Huerter and Fernando both return to school.

Huerter is a borderline first round pick.

Michigan’s Charles Matthews to test NBA draft waters

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Michigan guard Charles Matthews announced on Friday that he will be declaring for the NBA draft, but that he does not intend to sign with an agent, meaning he has until May 30th to withdraw from the draft and return to school.

“After careful consideration with my parents and coaching staff, I am excited to announce that I will be declaring for the 2018 NBA Draft without hiring an agent,” said Matthews. “I give thanks to the Lord for this amazing opportunity, as well as the entire University of Michigan for their support. Go Blue!”

Matthews, a redshirt sophomore that averaged 13.0 points and 5.5 boards for the national runners-up, was a four-star prospect coming out of Chicago and spent his freshman season at Kentucky.

Matthews is a likely second round pick with the potential to climb into the first round should he prove to be a more consistent three-point shooter. He shot just 31.8 percent from beyond the arc this past season.

Virginia’s Hunter to return to school for sophomore season

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De’Andre Hunter announced on Friday afternoon that he will not be entering his name into the NBA draft and will return to Virginia for his redshirt sophomore season, a decision that will have as much of an impact on the 2018-19 college basketball season as any that is made this spring.

Hunter, now a potential top ten pick in the 2019 NBA Draft, was one of the breakout stars of the 2017-18 season. A 6-foot-7 combo-forward with a 7-foot-1 wingspan, Hunter averaged 9.2 points and 3.5 boards while shooting 38.2 percent from three in just under 20 minutes a night for a Virginia team whose pace severely limits the kind of numbers a player like him can put up.

Throw in his ability to defend on the perimeter and in the paint, and Hunter is precisely the kind of player that NBA teams are looking to land as basketball becomes more and more built on positional versatility and the ability to space the floor.

And it’s that versatility that will make Hunter so important for the Cavaliers next season.

Let’s go beyond the simple fact that he is going to be the only guy on the Virginia roster that can create his own shot against length and athleticism and that there is a chance that he could end up being an all-american next season if things play out the right way. What makes Hunter so important to Virginia his that his defensive versatility is what allows Virginia to matchup with teams that want to try and play small-ball against them.

That’s precisely what UMBC did in the first round of the NCAA tournament, a game that Hunter missed with a broken wrist. We all know how that played out, and I’m not even dumb enough to pin all the blame of a 20-point loss to a No. 16 seed on a guy that played less than 20 minutes a night.

Virginia choked once they realized that there was a chance this could happen, but I would argue that a major reason they couldn’t ever truly assert their dominance was because they were unable to matchup with UMBC’s four-guard lineup without Hunter.

With Hunter back, Virginia is the No. 6 team in the NBC Sports Preseason Top 25. If he had declared for the draft and signed with an agent, I’m not sure I would have had the Wahoos in the top 20.

He takes Tony Bennett’s club from simply being good to once against being a contender for the ACC regular season title.

Vanderbilt the sixth Kentucky player declares for the NBA draft

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Jarred Vanderbilt is now the sixth Kentucky Wildcat to declare for the NBA draft this spring, joining P.J. Washington and Wenyen Gabriel in testing the waters without signing with an agent.

Shai Gilgeous-Alexander, Kevin Knox and Hamidou Diallo have all declared for the draft and signed with an agent.

Vanderbilt announced his decision on Friday afternoon.

“This season wasn’t easy for me,” Vanderbilt said. “At the end of the day, my goal has always been to make it to the NBA.”

“I know I have more to my game to show, but now I’ve got to figure out if the time is right for me to do it at the next level or if I would be better to return to school.”

Vanderbilt missed the first 17 games of his freshman season with a left foot injury, a foot that he had injured twice before during his high school career. He then missed all four of Kentucky’s postseason games with a left ankle injury, and there is a chance that he could end up needing surgery to correct this issue this offseason.

All told, the 6-foot-9 Vanderbilt played in 14 games as a freshman, averaging 5.9 points and 7.9 boards in just 17 minutes a night. But issues with his ability to shoot from the perimeter and a lower left leg that has proven to be extremely problematic, there is a good chance that Vanderbilt would go undrafted should he decide to turn pro.