Harrison Twins

Under Armour isn’t the only factor in the Harrison Twins’ decision, but it’s a big one

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Likely the most closely followed recruitment of the 2013 class will come to an end Thursday, when Aaron and Andrew Harrison, “The Harrison Twins,” will reveal the school to which they will pledge their names.

It’s down to Kentucky and Maryland, one option the defending national champion and the undisputed recruiting heavyweight champion of the nation, John Calipari, against Maryland, coach Mark Turgeon, and one other big factor in this decision: Under Armour.

The Under Armour affiliation, shared by Maryland and the Harrison Twins’ AAU team, the Houston Defenders, has been the conversation piece du jour since news broke that a commitment would be coming Thursday.

But why? Are there really no other factors? Of course not.

Much of the conversation has omitted a few key points:

The twins, from Texas, have close ties to Turgeon, who previously coached at Texas A&M. The twins’ father, Aaron Sr., is from Baltimore and family members still live in the area.

Harrison Sr. is also close friends with Maryland assistant Bino Ranson, who has been integral in the twins’ recruitment. Shaquille Cleare, a 6-9, 285-pound freshman at Maryland, played alongside the twins with the Houston Defenders.

So why the focus on Under Armour? Without a doubt, it’s the appealing part of the conversation, it goes beyond the realm of “traditional” relationship-based recruiting and into something that, on the surface, feels like a different kind of recruiting.

But it’s nothing new. We seem to have just had this conversation in the spring, when Shabazz Muhammad committed to UCLA, a team that shares the adidas logo with Muhammad’s AAU team, Dream Vision.

The reason that this recruitment, in particular, should be so interesting is not because it could involve the politics of basketball shoe companies, but because of which shoe company it involves.

The basketball shoe market in the United States is nearly a Nike monopoly. According to Forbes, Nike owns 92% of the market share, followed by adidas with 5%, Reebok (owned by adidas) with 2%, and Fila, And1, and Under Armour sharing less than 1% combined.

The real point is that Under Armour’s focus on grassroots, evident in anything from their influence on the AAU scene to the tone and style of their recent marketing campaigns, takes a big step toward success if the Harrison Twins commit to Maryland on Thursday.

Here would be a company, headed by Kevin Plank, that made a commitment to grassroots basketball and got its first big, consistent brand loyalty shift from the AAU scene to college.

Phil Knight took Nike and used local school Oregon as its flagship. Under Armour is now trying to do the same with Maryland.

As the numbers show, it has a long way to go to crack into Nike’s share of the shoe market, but a pledge from the Harrison Twins would be a big victory for Plank & Co. Thursday night.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

VIDEO: Arizona commit Terrance Ferguson throws down under-the-legs dunk after making 3-pointer

"CHARLOTTE, NC - JULY 9: Terrance Ferguson during the 2015 Under Armour All-America Basketball Camp on July 9, 2015 at Queens College in Charlotte, NC. (Photo by Ned Dishman/Under Armour)"
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Arizona commit Terrance Ferguson has been known as one of the best dunkers in the country for the last few years. So you knew the 6-foot-6 wing was going to attempt the latest internet dunk craze that’s been going around.

Some call it the, “5-point play” in which the dunker makes a 3-pointer and immediately sprints following the shot release to catch the make for an under-the-legs dunk.

It’s as tough as it sounds and Ferguson makes it look easy.

VIDEO: Manute Bol’s 6’11” son Bol Bol throws down in-game under-the-legs dunk

McPherson's Jacob Loecker attempts to steal the ball form Shawnee Mission-Bishop Miege's Bol Bol during the first quarter of the boys' Class 4A Division I state championship basketball game Saturday, March 12, 2016, in Salina, Kan. (Travis Morrise/The Hutchinson News via AP)
(Travis Morrise/The Hutchinson News via AP)
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Bol Bol is the son of former NBA center Manute Bol, and the younger Bol is earning quite a bit of attention himself as a five-star prospect in the Class of 2018.

The 6-foot-11 Bol showed off some of his freakish coordination and athleticism on Friday night, by ripping a steal and taking it coast-to-coast for an under-the-legs dunk in the middle of a game at the Jayhawk Invitational.

Bol will be one of the players to watch this spring as he plays with KC Run GMC.

Iowa State guard Naz Mitrou-Long gets hardship waiver to play additional year

Iowa State guard Nazareth Mitrou-Long defends Buffalo guard Jarryn Skeete during the second half of an NCAA college basketball game, Monday, Dec. 7, 2015, in Ames, Iowa. Iowa State won 84-63. (AP Photo/Justin Hayworth)
(AP Photo/Justin Hayworth)
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Iowa State got a boost to its roster for next season as senior guard Naz Mitrou-Long has been granted a hardship waiver by the Big 12 conference.

“Everything happens for a reason and although it hurt to not be able to play for a group of guys I loved last year, my body needed time to recover and that time off allowed me to feel the best I’ve felt since my freshman year,” Mitrou-Long said in the release. “I’m glad I’ll be able to play for the best fans in the country and represent the name on the front of my jersey, Iowa State, one more year. Words can’t describe this feeling. Cyclone Nation, be ready for a special year.”

The 6-foot-4 Long played in eight games last season for Iowa State as he averaged 12 points per game. He missed the rest of the season to deal with pain in his surgically repaired hips. Mitrou-Long has been a very effective three-point shooter during his career at Iowa State and he should be a nice option to have for next season if he’s healthy.

CIAA will stay in North Carolina despite state’s LGBT law

Protesters rally against House Bill 2 in Raleigh, N.C.,  Monday, April 25, 2016. While demonstrations circled North Carolina's statehouse on Monday, for and against a Republican-backed law curtailing protections for LGBT people and limiting public bathroom access for transgender people, House Democrats filed a repeal bill that stands little chance of passing. (Chuck Liddy/The News & Observer via AP) MANDATORY CREDIT
(Chuck Liddy/The News & Observer via AP)
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CHARLOTTE, N.C. (AP) The Central Intercollegiate Athletic Association says it won’t move its headquarters, its basketball tournament or other conference championships from North Carolina, despite the state’s controversial new LGBT law.

The CIAA said in a statement Thursday that it will instead partner with the NCAA to educate its members on lesbian, gay, bisexual and transgender issues as it does on other issues, like graduation rates and concussion management.

The Charlotte Observer reports that the CIAA, the oldest African-American sports conference in the U.S., has hosted its annual basketball tournament in Charlotte since 2006 and announced it was moving its headquarters to Charlotte from Virginia in 2015.

The CIAA said Thursday that it will continue to “monitor the issues,” as it has since House Bill 2 passed.

 

VIDEOS: Stephen Curry personally invites athletes to his select camp

Golden State Warriors guard Stephen Curry, left, holds the championship trophy and Andre Iguodala holds the series MVP trophy as they celebrate winning the NBA Finals against the Cleveland Cavaliers in Cleveland, Wednesday, June 17, 2015. The Warriors defeated the Cavaliers 105-97 to win the best-of-seven game series 4-2. (AP Photo/Paul Sancya)
(AP Photo/Paul Sancya)
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As he did last year, the NBA’s MVP is sending out personal invites to Under Armour’s SC30 Select Camp for some of the best high school and college point guards in the country.

It’s a pretty cool thing for the kids. Can you imagine how you would feel as a high school junior getting a personalized invitation to a camp from Stephen Curry himself?