Under Armour isn’t the only factor in the Harrison Twins’ decision, but it’s a big one

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Likely the most closely followed recruitment of the 2013 class will come to an end Thursday, when Aaron and Andrew Harrison, “The Harrison Twins,” will reveal the school to which they will pledge their names.

It’s down to Kentucky and Maryland, one option the defending national champion and the undisputed recruiting heavyweight champion of the nation, John Calipari, against Maryland, coach Mark Turgeon, and one other big factor in this decision: Under Armour.

The Under Armour affiliation, shared by Maryland and the Harrison Twins’ AAU team, the Houston Defenders, has been the conversation piece du jour since news broke that a commitment would be coming Thursday.

But why? Are there really no other factors? Of course not.

Much of the conversation has omitted a few key points:

The twins, from Texas, have close ties to Turgeon, who previously coached at Texas A&M. The twins’ father, Aaron Sr., is from Baltimore and family members still live in the area.

Harrison Sr. is also close friends with Maryland assistant Bino Ranson, who has been integral in the twins’ recruitment. Shaquille Cleare, a 6-9, 285-pound freshman at Maryland, played alongside the twins with the Houston Defenders.

So why the focus on Under Armour? Without a doubt, it’s the appealing part of the conversation, it goes beyond the realm of “traditional” relationship-based recruiting and into something that, on the surface, feels like a different kind of recruiting.

But it’s nothing new. We seem to have just had this conversation in the spring, when Shabazz Muhammad committed to UCLA, a team that shares the adidas logo with Muhammad’s AAU team, Dream Vision.

The reason that this recruitment, in particular, should be so interesting is not because it could involve the politics of basketball shoe companies, but because of which shoe company it involves.

The basketball shoe market in the United States is nearly a Nike monopoly. According to Forbes, Nike owns 92% of the market share, followed by adidas with 5%, Reebok (owned by adidas) with 2%, and Fila, And1, and Under Armour sharing less than 1% combined.

The real point is that Under Armour’s focus on grassroots, evident in anything from their influence on the AAU scene to the tone and style of their recent marketing campaigns, takes a big step toward success if the Harrison Twins commit to Maryland on Thursday.

Here would be a company, headed by Kevin Plank, that made a commitment to grassroots basketball and got its first big, consistent brand loyalty shift from the AAU scene to college.

Phil Knight took Nike and used local school Oregon as its flagship. Under Armour is now trying to do the same with Maryland.

As the numbers show, it has a long way to go to crack into Nike’s share of the shoe market, but a pledge from the Harrison Twins would be a big victory for Plank & Co. Thursday night.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

VIDEO: Zion Williamson throws down a vicious putback

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Zion Williamson made another highlight-reel play on Saturday outside of Atlanta as he threw down a vicious putback dunk at the Best of the South.

The five-star prospect has returned from a minor knee injury this spring to look like his old self in July as he’s entertained packed gyms of fans and college coaches the last two weeks.

The Class of 2018 star is currently regarded as the No. 3 overall prospect in the latest Rivals.com national rankings.

(h/t: Courtside Films)

Five-star 2018 point guard Darius Garland cuts list to six schools

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Five-star Class of 2018 point guard Darius Garland revealed the final six schools that he’s considering on Friday.

The N0. 12 overall prospect in the Class of 2018, according to Rivals, the 6-foot-0 Garland is one of the top floor generals in the nation as he is still considering Duke, Indiana, Kansas, Kentucky, UCLA and Vanderbilt.

A native of Nashville, Garland is a potentially elite perimeter threat at the college level as he’s one of the more deadly three-point marksmen in the nation.

Garland spent this spring and summer playing with Bradley Beal Elite in the Nike EYBL as he averaged 16.8 points and 4.8 assists per game in the league this spring.

VIDEO: Kentucky’s John Calipari participates in the #DriveByDunkChallenge

(Photo by Kevin C. Cox/Getty Images)
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The #DriveByDunkChallenge is sweeping the nation on social media this summer.

Rules to participate are pretty simple:

  1. Drive around in your vehicle.
  2. Find a basketball hoop (or a basketball ring if you’re Ted Cruz) on a random driveway.
  3. Run out of your car and dunk on that random hoop while a friend films.
  4. Run back to your car and drive away.

Let Anthony Davis show you how it works:

Pretty simple, right?

The #DriveByDunkChallenge isn’t raising money or awareness for ALS like the #IceBucketChallenge did three years ago, but it’s something harmless and fun to do to pass the time during the dog days of summer.

Sensing an opportunity to join an Internet craze, while also following in the footsteps of his former player Kentucky star, Wildcats head coach John Calipari got involved with his own dunk late Friday night.

And his video is much funnier than I thought it would be.

While most #DriveByDunkChallenge videos are done by healthy and spry teenagers who are cruising neighborhoods during the day, Calipari, and his hip replacement, got in on the fun with a late-night dunk.

I love that Calipari ditched the ball behind his back while running back to the car after the dunk.

Most people who participate in the challenge usually have their own ball and keep it with them through completion. But Calipari either picked up a random ball in the driveway or just he lost the handle with his own ball and had a turnover.

The next time Calipari goes hard on one of his point guards for losing control and playing too fast, remember this moment.

Creighton’s Khyri Thomas posterizes defender

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Creighton rising junior wing Khyri Thomas, like several of his teammates, are taking part in the Omaha Summer League this offseason.

On Thursday night, the 6-foot-3, 205-lb. Thomas eviscerated a defender with a one-handed posterization.

Thomas is coming off a breakout sophomore campaign for the Bluejays. He started all 35 games, averaging 12.3 points, 5.8 rebounds, 3.3 assists and 1.5 steals per game. Aside from the increase in offensive production, Thomas served as one of the top defenders in the Big East. He shared the Big East Defensive Player of the Year Award with Villanova’s Josh Hart and Mikal Bridges.

Zion Williamson throws down 360 windmill dunk

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Zion Williamson added another jaw-dropping dunk in the layup lines on the first night of the second live evaluation period.

Williamson and his SC Supreme team took on Each 1 Teach 1 at the Hoopseen Best of the South at the LakePoint Sporting Community in greater Atlanta.

The 6-foot-7 power forward threw down a 360 windmill dunk during his pregame routines.

Each 1 Teach 1 would pick up a 70-67 victory over SC Supreme. Williamson would end with a monster stat line of 37 points and seven rebounds.