Tom Crean’s accidental tweet shows coaches are still adapting to social media change


The recruiting landscape has shifted in the 21st century and sometimes coaches are still adapting.

Take Indiana’s Tom Crean, for instance, who accidently tweeted what should have been a direct message to a recruit on Twitter.

Though the tweet was later deleted, the mistaken tweet/DM read, “I am doing great. I have been thinking about you alot since last weekend. A whole lot. How are you doing?”

Once realizing the error, he tweeted two apologies and poked fun at his lack of social media skills.

But Crean’s small mistake highlights the changes that coaches are encountering when it comes to recruiting players.

Not only have text messages become the norm for casual conversation, but Twitter has become almost as common. A coach who can maintain a strong social media presence has gained the upper hand on coaches who reject the medium all together.

Among those who have embraced it are John Calipari, Jay Wright, Mike Rice, Steve Lavin, and Sean Miller, all of whom have had success in recruiting.

Of course, there are other reasons for their success than social media, but by connecting with the young generation of players, appearing to be “in the loop” and up-to-date with what is going on can only help.

It also gives athletic departments a chance to flaunt their newness and openness to change, which can be difficult to do through the traditional press release/press conference style.

Coaches will continue to get a feel for the medium, as will players. Don’t expect the trend to fade away any time soon.

Daniel Martin is a writer and editor at, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Gonzaga’s NCAA tournament chances take a major blow in loss to No. 16 SMU

SMU guard Nic Moore (11) shoots over Gonzaga forward Kyle Wiltjer (33) during the first half of an NCAA college basketball game, Saturday, Feb. 13, 2016, in Dallas. (AP Photo/Jim Cowsert)
(AP Photo/Jim Cowsert)
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Nic Moore scored 18 of his 25 points in the second half and added 11 assists as No. 16 SMU knocked off Gonzaga in Moody Coliseum on Saturday night, 69-60.

The Zags got 20 points and 16 boards from Domantas Sabonis, but Kyle Wiltjer scored just four points and shot 2-for-17 from the floor.

It wasn’t pretty.

And it may have been the end of Gonzaga’s NCAA tournament hopes.

Entering Saturday, the Zags had an RPI in the mid-60s, enough to keep them in the bubble conversation but not enough to make them anything more than a team that will be projected to end up on the cut-line.

The issue is a complete lack of quality wins on their résumé. Gonzaga beat UConn in the Bahamas. That’s a borderline top 50 win. They beat Washington, another borderline top 50 win. Beyond that? They swept Pepperdine, beat Tennessee and own a win over Montana. None of those are top 100 wins, and that’s why the SMU game was such a big deal. The Mustangs are a top 25 team. This was a road game. This win was the kind of thing that the Zags could pin at the top of their profile.

But Wiltjer didn’t show up, the Zags had no answer for Moore and they’ll head back to Spokane needing, in all likelihood, to win the WCC’s automatic bid if they want to dance.

POSTERIZED: Cal’s Jaylen Brown has his dunk contest entry

California's Jaylen Brown lays up a shot against Oregon State in the second half of an NCAA college basketball game Saturday, Feb. 13, 2016, in Berkeley, Calif. (AP Photo/Ben Margot)
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Cal picked up a big win over Oregon State in Haas Pavilion on Saturday night, and the exclamation point was this emphatic dunk from Jaylen Brown: