Tom Crean’s accidental tweet shows coaches are still adapting to social media change


The recruiting landscape has shifted in the 21st century and sometimes coaches are still adapting.

Take Indiana’s Tom Crean, for instance, who accidently tweeted what should have been a direct message to a recruit on Twitter.

Though the tweet was later deleted, the mistaken tweet/DM read, “I am doing great. I have been thinking about you alot since last weekend. A whole lot. How are you doing?”

Once realizing the error, he tweeted two apologies and poked fun at his lack of social media skills.

But Crean’s small mistake highlights the changes that coaches are encountering when it comes to recruiting players.

Not only have text messages become the norm for casual conversation, but Twitter has become almost as common. A coach who can maintain a strong social media presence has gained the upper hand on coaches who reject the medium all together.

Among those who have embraced it are John Calipari, Jay Wright, Mike Rice, Steve Lavin, and Sean Miller, all of whom have had success in recruiting.

Of course, there are other reasons for their success than social media, but by connecting with the young generation of players, appearing to be “in the loop” and up-to-date with what is going on can only help.

It also gives athletic departments a chance to flaunt their newness and openness to change, which can be difficult to do through the traditional press release/press conference style.

Coaches will continue to get a feel for the medium, as will players. Don’t expect the trend to fade away any time soon.

Daniel Martin is a writer and editor at, covering St. John’s. You can find him on Twitter:@DanielJMartin_

VIDEO: Marshawn Wilson dunks over teammate

Leave a comment

Marshawn Wilson, a freshman guard, made a pretty good first impression to Northern Illinois fans, jumping over 6-foot-8 teammate, Jaylen Key, on Thursday night during the Hukies’ midnight madness.

Wilson is five inches shorter.

The Huskies are coming off a 14-18 (8-10 MAC) season. Northern Illinois begins the 2015-16 campaign against Cal State Northridge on Nov. 13, the first of three games in as many days.

VIDEO Ron Hunter dances at Georgia State’s midnight madness

Leave a comment

Georgia State’s Ron Hunter appears to have recovered from the Achilles tendon tear he suffered last March while celebrating the Panthers winning the Sun Belt Conference Tournament title.

On Thursday night, at the third annual GSU Jam, Hunter broke out the dance moves to the song “Hit The Quan” by iHeart Memphis.

Georgia State went on to defeat No. 3 seed Baylor in the Round of 64, thanks to a game-winning three from Hunter’s son, R.J. That shot made for one of the best moments of March Madness, as Ron Hunter fell of his rolling chair in disbelief.

R.J. Hunter is nowa a rookie with the Boston Celtics. Ron Hunter enters his fifth season with the Panthers.