Tom Crean’s accidental tweet shows coaches are still adapting to social media change


The recruiting landscape has shifted in the 21st century and sometimes coaches are still adapting.

Take Indiana’s Tom Crean, for instance, who accidently tweeted what should have been a direct message to a recruit on Twitter.

Though the tweet was later deleted, the mistaken tweet/DM read, “I am doing great. I have been thinking about you alot since last weekend. A whole lot. How are you doing?”

Once realizing the error, he tweeted two apologies and poked fun at his lack of social media skills.

But Crean’s small mistake highlights the changes that coaches are encountering when it comes to recruiting players.

Not only have text messages become the norm for casual conversation, but Twitter has become almost as common. A coach who can maintain a strong social media presence has gained the upper hand on coaches who reject the medium all together.

Among those who have embraced it are John Calipari, Jay Wright, Mike Rice, Steve Lavin, and Sean Miller, all of whom have had success in recruiting.

Of course, there are other reasons for their success than social media, but by connecting with the young generation of players, appearing to be “in the loop” and up-to-date with what is going on can only help.

It also gives athletic departments a chance to flaunt their newness and openness to change, which can be difficult to do through the traditional press release/press conference style.

Coaches will continue to get a feel for the medium, as will players. Don’t expect the trend to fade away any time soon.

Daniel Martin is a writer and editor at, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Tennessee G Hubbs undergoes arthroscopic knee surgery

Robert Hubbs III, Anton Beard
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KNOXVILLE, Tenn. (AP) Tennessee guard Robert Hubbs won’t practice this week after undergoing arthroscopic surgery on his right knee on Tuesday.

The school said in a news release that Hubbs had it done “to address chronic swelling issues that have been present since the preseason.”

No timetable has been set for when Hubbs could return to action, but he is considered doubtful for Tennessee’s next game on Dec. 12 at Butler. Tennessee (4-3) is in the midst of a 13-day break from games, which marks the program’s longest layoff during a season since December 1967.

Hubbs is averaging 15.3 points per game to rank third on the team. The 6-foot-4 junior has scored at least 13 points in each of Tennessee’s seven games.

Clemson lands 2017 guard

Brad Brownell
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Clemson landed a quality commitment on Tuesday as Class of 2017 guard A.J. Oliver committed to the Tigers. The son of Clemson women’s head coach Audra Smith, Oliver is regarded as a three-star prospect, according to Rivals, although some others view him as a top-100 caliber player.

The 6-foot-4 Oliver attends nearby Daniel High School and should have some time to get acclimated with the players and coaches before he sets foot on campus. A versatile guard who plays hard, Oliver showed that he can make plays with the ball in his hands this summer with the Upward Stars.

Oliver is Clemson’s first commitment in the Class of 2017 and it’s a strong start for head coach Brad Brownell.