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Butler, VCU getting more than wins with this Final Four

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Even if Butler or VCU fail to win the NCAA tournament, a Final Four berth will pay huge dividends for years to come. And not just in money, either.

The Bulldogs and Rams figure to reap rewards in recruiting and exposure while the schools can expect massive rises in admissions, advertising and overall revenue.

Not bad for winning four games in March.

When George Mason made the Final Four in 2006, a study conducted by one of the school’s professors estimated the school  reaped more than $677 million in free media coverage. Also, admissions inquiries rose 350 percent, active alumni increased 25 percent and unique viewers to the official athletic department web site shot up 702 percent.

When Butler played in last year’s Final Four, the school estimated it was worth nearly $450 million to the school in advertising. This year could be down a bit because of VCU’s addition, but it’ll still be massive.

The schools can do even better for themselves by taking advantage of the moment in recruiting, too. They won’t start bringing in five-star players, but they’ll be able to attract interest in guys they wouldn’t have before and able to improve their overall class quality.

“Take a peek at what Butler was able to accomplish this last year. They got Kellen Dunham, who’s potentially a Top 100 player,” said Evan Daniels, the national recruiting analyst for Scout.com.

“Now, will it help them get into the recruiting of a different type of player? Sure. Butler was right there with Cody Zeller last year. They didn’t get him, but they were right there until the end.”

Zeller, rated as a five-star center, signed with Indiana. It’s unlikely Butler would’ve even tried recruiting him – or that Zeller would’ve considered it – without that Final Four.

“Visibility is the biggest thing,” Daniels said. “It gives them a quicker in with kids. Maybe a kid in Kentucky, maybe he didn’t know VCU. Maybe them making the Final Four is how he found out about the school. Now [coach] Shaka Smart can get on the phone and the kid’ll listen.”

However, Daniels emphasizes that the Butler and VCU coaching staffs won’t spend all their time chasing after big-name prospects. They’ve already reached the Final Four by identifying players they want for their systems, and won’t completely go away from what’s worked.

Consider what George Mason did with its first recruiting class after the ’06 Final Four. It signed one 3-star recruit in Vlad Moldoveanu and three 2-star players. Two, Cam Long and Isaiah Tate, ended up playing key roles on their season’s CAA championship team. (Moldoveanu transferred after his sophomore year to American, where he averaged nearly 20 points a game the last two years.) But all were from the D.C. area, right by the Mason campus.

After that, the Patriots branched off into New York, Florida and other areas, signed three 3-star players and built what’s become a deep, talented team.

So if Butler and VCU don’t return to the Final Four next season, don’t be surprised. But if it happens in two or three years from now, that’s where the Final Four will have paid off.

Again.

You also can follow me on Twitter @MikeMillerNBC.

VIDEO: Arizona commit Terrance Ferguson throws down under-the-legs dunk after making 3-pointer

"CHARLOTTE, NC - JULY 9: Terrance Ferguson during the 2015 Under Armour All-America Basketball Camp on July 9, 2015 at Queens College in Charlotte, NC. (Photo by Ned Dishman/Under Armour)"
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Arizona commit Terrance Ferguson has been known as one of the best dunkers in the country for the last few years. So you knew the 6-foot-6 wing was going to attempt the latest internet dunk craze that’s been going around.

Some call it the, “5-point play” in which the dunker makes a 3-pointer and immediately sprints following the shot release to catch the make for an under-the-legs dunk.

It’s as tough as it sounds and Ferguson makes it look easy.

VIDEO: Manute Bol’s 6’11” son Bol Bol throws down in-game under-the-legs dunk

McPherson's Jacob Loecker attempts to steal the ball form Shawnee Mission-Bishop Miege's Bol Bol during the first quarter of the boys' Class 4A Division I state championship basketball game Saturday, March 12, 2016, in Salina, Kan. (Travis Morrise/The Hutchinson News via AP)
(Travis Morrise/The Hutchinson News via AP)
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Bol Bol is the son of former NBA center Manute Bol, and the younger Bol is earning quite a bit of attention himself as a five-star prospect in the Class of 2018.

The 6-foot-11 Bol showed off some of his freakish coordination and athleticism on Friday night, by ripping a steal and taking it coast-to-coast for an under-the-legs dunk in the middle of a game at the Jayhawk Invitational.

Bol will be one of the players to watch this spring as he plays with KC Run GMC.

Iowa State guard Naz Mitrou-Long gets hardship waiver to play additional year

Iowa State guard Nazareth Mitrou-Long defends Buffalo guard Jarryn Skeete during the second half of an NCAA college basketball game, Monday, Dec. 7, 2015, in Ames, Iowa. Iowa State won 84-63. (AP Photo/Justin Hayworth)
(AP Photo/Justin Hayworth)
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Iowa State got a boost to its roster for next season as senior guard Naz Mitrou-Long has been granted a hardship waiver by the Big 12 conference.

“Everything happens for a reason and although it hurt to not be able to play for a group of guys I loved last year, my body needed time to recover and that time off allowed me to feel the best I’ve felt since my freshman year,” Mitrou-Long said in the release. “I’m glad I’ll be able to play for the best fans in the country and represent the name on the front of my jersey, Iowa State, one more year. Words can’t describe this feeling. Cyclone Nation, be ready for a special year.”

The 6-foot-4 Long played in eight games last season for Iowa State as he averaged 12 points per game. He missed the rest of the season to deal with pain in his surgically repaired hips. Mitrou-Long has been a very effective three-point shooter during his career at Iowa State and he should be a nice option to have for next season if he’s healthy.

CIAA will stay in North Carolina despite state’s LGBT law

Protesters rally against House Bill 2 in Raleigh, N.C.,  Monday, April 25, 2016. While demonstrations circled North Carolina's statehouse on Monday, for and against a Republican-backed law curtailing protections for LGBT people and limiting public bathroom access for transgender people, House Democrats filed a repeal bill that stands little chance of passing. (Chuck Liddy/The News & Observer via AP) MANDATORY CREDIT
(Chuck Liddy/The News & Observer via AP)
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CHARLOTTE, N.C. (AP) The Central Intercollegiate Athletic Association says it won’t move its headquarters, its basketball tournament or other conference championships from North Carolina, despite the state’s controversial new LGBT law.

The CIAA said in a statement Thursday that it will instead partner with the NCAA to educate its members on lesbian, gay, bisexual and transgender issues as it does on other issues, like graduation rates and concussion management.

The Charlotte Observer reports that the CIAA, the oldest African-American sports conference in the U.S., has hosted its annual basketball tournament in Charlotte since 2006 and announced it was moving its headquarters to Charlotte from Virginia in 2015.

The CIAA said Thursday that it will continue to “monitor the issues,” as it has since House Bill 2 passed.

 

VIDEOS: Stephen Curry personally invites athletes to his select camp

Golden State Warriors guard Stephen Curry, left, holds the championship trophy and Andre Iguodala holds the series MVP trophy as they celebrate winning the NBA Finals against the Cleveland Cavaliers in Cleveland, Wednesday, June 17, 2015. The Warriors defeated the Cavaliers 105-97 to win the best-of-seven game series 4-2. (AP Photo/Paul Sancya)
(AP Photo/Paul Sancya)
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As he did last year, the NBA’s MVP is sending out personal invites to Under Armour’s SC30 Select Camp for some of the best high school and college point guards in the country.

It’s a pretty cool thing for the kids. Can you imagine how you would feel as a high school junior getting a personalized invitation to a camp from Stephen Curry himself?