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Butler, VCU getting more than wins with this Final Four

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Even if Butler or VCU fail to win the NCAA tournament, a Final Four berth will pay huge dividends for years to come. And not just in money, either.

The Bulldogs and Rams figure to reap rewards in recruiting and exposure while the schools can expect massive rises in admissions, advertising and overall revenue.

Not bad for winning four games in March.

When George Mason made the Final Four in 2006, a study conducted by one of the school’s professors estimated the school  reaped more than $677 million in free media coverage. Also, admissions inquiries rose 350 percent, active alumni increased 25 percent and unique viewers to the official athletic department web site shot up 702 percent.

When Butler played in last year’s Final Four, the school estimated it was worth nearly $450 million to the school in advertising. This year could be down a bit because of VCU’s addition, but it’ll still be massive.

The schools can do even better for themselves by taking advantage of the moment in recruiting, too. They won’t start bringing in five-star players, but they’ll be able to attract interest in guys they wouldn’t have before and able to improve their overall class quality.

“Take a peek at what Butler was able to accomplish this last year. They got Kellen Dunham, who’s potentially a Top 100 player,” said Evan Daniels, the national recruiting analyst for Scout.com.

“Now, will it help them get into the recruiting of a different type of player? Sure. Butler was right there with Cody Zeller last year. They didn’t get him, but they were right there until the end.”

Zeller, rated as a five-star center, signed with Indiana. It’s unlikely Butler would’ve even tried recruiting him – or that Zeller would’ve considered it – without that Final Four.

“Visibility is the biggest thing,” Daniels said. “It gives them a quicker in with kids. Maybe a kid in Kentucky, maybe he didn’t know VCU. Maybe them making the Final Four is how he found out about the school. Now [coach] Shaka Smart can get on the phone and the kid’ll listen.”

However, Daniels emphasizes that the Butler and VCU coaching staffs won’t spend all their time chasing after big-name prospects. They’ve already reached the Final Four by identifying players they want for their systems, and won’t completely go away from what’s worked.

Consider what George Mason did with its first recruiting class after the ’06 Final Four. It signed one 3-star recruit in Vlad Moldoveanu and three 2-star players. Two, Cam Long and Isaiah Tate, ended up playing key roles on their season’s CAA championship team. (Moldoveanu transferred after his sophomore year to American, where he averaged nearly 20 points a game the last two years.) But all were from the D.C. area, right by the Mason campus.

After that, the Patriots branched off into New York, Florida and other areas, signed three 3-star players and built what’s become a deep, talented team.

So if Butler and VCU don’t return to the Final Four next season, don’t be surprised. But if it happens in two or three years from now, that’s where the Final Four will have paid off.

Again.

You also can follow me on Twitter @MikeMillerNBC.

Cal and San Diego State set three-game series

LAS VEGAS, NV - MARCH 10:  Jarmal Reid #32 of the Oregon State Beavers tries to steal the ball from Ivan Rabb #1 of the California Golden Bears during a quarterfinal game of the Pac-12 Basketball Tournament at MGM Grand Garden Arena on March 10, 2016 in Las Vegas, Nevada. California won 76-68.  (Photo by Ethan Miller/Getty Images)
(Ethan Miller/Getty Images)
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Cal and San Diego State played last season in the Las Vegas Invitational and decided to play more often.

According to multiple reports, the two teams will play each other the next three seasons, starting with a neutral-court matchup in Sacramento on Nov. 21. The game in Sacramento will be unique in a couple of ways, as it will be the first college basketball game in the Sacramento Kings’ brand-new home arena. It will also be Cal’s first game in Sacramento since 1947.

After the Sacramento game during the 2016-17 season, San Diego State will host the Golden Bears the next season and Cal will host the Aztecs the following year to close out the three-game deal.

With both Cal and San Diego State returning plenty of talent from last season, this season’s contest should be one of the more intriguing non-conference games between schools out west and it should be fun for the players as they get to take the floor in a new NBA arena.

Report: Creighton’s Zach Hanson to miss a few months following knee surgery

OMAHA, NE - MARCH 3: Zach Hanson #40 of the Creighton Bluejays fights for position with Daniel Ochefu #23 of the Villanova Wildcats  during their game at CenturyLink Center March 3, 2015 in Omaha, Nebraska.   (Photo by Eric Francis/Getty Images)
(Eric Francis/Getty Images)
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Creighton will be without a key big man for the start of practice as senior Zach Hanson will be out after having knee surgery.

According to a report from Marjie Ducey of the Omaha World-Herald, the 6-foot-9 Hanson will likely be out for eight to 12 weeks. Creighton head coach Greg McDermott told Ducey that Hanson will hopefully be available when Creighton opens its regular season in November.

As a junior, Hanson was a key rotation big man for the Bluejays as he put up 6.8 points and 3.1 rebounds per game, making one start on the season. As McDermott noted in Ducey’s story, he’s not concerned about Hanson missing practice time from a learning curve standpoint but he is a bit worried about his conditioning. Before the knee surgery, Hanson was also nursing some ankle injuries that he was dealing with during the season, so he hasn’t had a great chance to get in proper condition.

This loss will definitely hurt Creighton as they have a ton of backcourt pieces for next season, but not as many in the front court. Hanson’s an experienced player who will help once he returns but it will something worth monitoring to see what kind of condition he’s in during the early season.

VIDEO: Mixtape of the Under Armour Association

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Now that summer basketball is nearly finished, a lot of good mixtapes are beginning to pop up from this spring and summer’s action.

Ball is Life just dropped some highlights from all of the Under Armour Association events from this spring and summer in one mixtape and it’s loaded with high-level players making tremendous plays.

Some of the top Class of 2017 prospects included in the video include Trevon Duval, Kris Wilkes, Ira Lee, M.J. Walker and North Carolina commit Jalek Felton.

Judge to review surveillance video in Appling gun case

NEW YORK, NY - MARCH 30:  Keith Appling #11 of the Michigan State Spartans reacts against the Connecticut Huskies during the East Regional Final of the 2014 NCAA Men's Basketball Tournament at Madison Square Garden on March 30, 2014 in New York City.  (Photo by Bruce Bennett/Getty Images)
(Bruce Bennett/Getty Images)
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DEARBORN, Mich. (AP) A Michigan judge will review surveillance footage from the night former Michigan State basketball player Keith Appling was arrested outside a strip club on weapons and drug charges.

Appling’s defense attorney presented the footage at Friday’s preliminary examination. It includes security videos from the Pantheon Club parking lot and video from police dashboard cameras.

The hearing was adjourned until Aug. 5 to allow Judge William Hultgren time to review the footage.

The 24-year-old Appling played for the Spartans from 2010-2014 and had two 10-day contracts with the Orlando Magic this season.

He was arrested in May after two guns and suspected marijuana were found in a vehicle he was in.

Appling also faces a trial in Detroit where he was charged in June with carrying a concealed weapon.

Arkansas hoping for more backcourt depth and stronger press in 2016-17

NEW YORK, NY - NOVEMBER 27: Dusty Hannahs #3 of the Arkansas Razorbacks drives to the basket against Michael Humphrey #10 of the Stanford Cardinal  at Barclays Center on November 27, 2015 in Brooklyn borough of New York City.  (Photo by Mike Stobe/Getty Images)
(Photo by Mike Stobe/Getty Images)
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Arkansas is coming off of a disappointing 16-16 season in which they missed the postseason.

The Razorbacks lost two key guards in Anthlon Bell and Jabril Durham — who both exhausted their eligibility — but they’re hoping a couple of additions will bolster the depth of their backcourt and make their trademark press stronger.

In a story from Tom Murphy of the Arkansas Democrat-Gazette, the Razorbacks are excited about the possibilities of their new backcourt.

Although Arkansas lost two talented seniors and a transfer in Jimmy Whitt, they return Dusty Hannahs, Manny Watkins and Anton Beard while also getting two of the best junior college guards in the country. Jaylen Barford and Daryl Macon come in highly touted for next season and both junior college guards garnered a lot of praise from their play last season.

With Arkansas also bringing in some freshman guards like C.J. Jones and RJ Glasper, head coach Mike Anderson is hoping to have enough bodies to play fast and use his press. The team appears to be optimistic as well.

“I think we’ll have a lot more toughness at the guard position, and depth,” Watkins said to Murphy. “We’ve got a lot of guys. When we’re pressing and stuff, we’ve got bodies we can bring in.”

Arkansas also returns an SEC Player of the Year candidate in big man Moses Kingsley and they could be an intriguing team to track this season if Barford and Macon are as good as advertised. They’ll certainly have more bodies to throw at opposing guards and that should help Arkansas play faster than they did last season.